Our Legacy
Where Expertise Meets Innovation
Management Team
Anil Sharma
Promoter
Anil Sharma, with 30 years in the liquor industry, mastered the art of marketing by deeply understanding customer desires. His innovative brand-building transformed ordinary products into iconic experiences, shaping trends and creating lasting connections. A visionary, Anil’s journey is a testament to passion, creativity, and customer-centric brilliance. Anil realized that to truly succeed, one had to not only cater to the market but anticipate its desires. He believed in creating a narrative around the spirits, one that resonated with the customers on a personal level. Yet, what truly sets Anil apart is his unyielding commitment to understanding the customer. He never lost sight of the fact that at the heart of every successful brand is a satisfied customer.
Harjinder Singh Sandhu
Promoter
Harjinder Singh Sandhu, a name synonymous with passion and perseverance, has carved a unique niche in the liquor industry over the last 30 years. His journey is not just about the decades spent in the business but the relentless pursuit of understanding, innovating, and elevating the world of spirits. Starting three decades ago, Harjinder entered the industry with a curiosity that set him apart. He didn’t just want to sell liquor; he wanted to understand it. The nuances of flavors, the subtleties of aging, the art of blending – these weren’t just terms for Harjinder. They were the essence of a craft he was determined to master. His early years were spent learning the ropes, immersing himself in every aspect of the trade, from the distilleries to the marketing boardrooms.
Pallav Bansal
Promoter
Pallav Bansal, with 15 years of business acumen, blends sharp market insights with strategic innovation. His deep understanding of business dynamics and marketing prowess drives success, turning challenges into opportunities. A visionary leader, Pallav’s journey is defined by his ability to craft impactful strategies that resonate and deliver results across industries.
Anmol Sharma
Promoter
Anmol Sharma, with extensive experience in business and supply chain management, excels in navigating the complexities of large- scale operations. His deep understanding of high-volume supply chains allows him to streamline processes, optimize efficiency, and drive growth. Anmol’s expertise ensures seamless coordination across every link, making him a pivotal force in delivering excellence in supply chain management.